Are you and your customers striving to be eco-aware? This means you need to be very careful about how you communicate to them and the value you provide through your products. If you want to offer promotional gifts to accommodate this category of your audience and match your own code, consider eco-friendly promotional products.
When you elect to give your customers promotional items that have been selected for their longevity and their eco-friendly properties you can bring additional value to your promotional marketing, being seen as thoughtful when it comes to your marketing style.
Benefits of ‘Going Green’
Becoming environmentally friendly does not just enable you to target like-minded individuals as your customers, but can also turn out to be an excellent business solution. By reducing your overall impact on the environment you can enjoy advantages such as:
Avoiding the Loss of Customers and Money
Measures taken by governments in order to go green have a direct influence on market trends and consumer behaviour. Move with the change to maintain and gain more customer trust.
Be Recognised as a ‘Green’ Brand
The demand for eco-friendly products is high among Millennials and Generation Z, who have a higher awareness of eco problems and issues, compared to previous generations. Eco-minded consumers are generally willing to pay more for goods if they are buying from an eco-conscious business, which leads us on to…
According to a recent study, 90% of millennial customers were willing to pay more for sustainable products. Even 60% of baby boomers agreed to spend more, which is still a good percentage.
Having a Sustainable Business
The future of the planet is our future, whether we are talking about our health and quality of life or the success of our businesses. Some brands have even managed to turn rubbish into profit.
Look at Adidas for instance – Adidas has produced 7,000 limited edition sneakers made completely out of plastic recovered from the ocean. These eco-friendly products sold out immediately and Adidas wants to produce five million pairs resulting in an estimated billion dollars’ worth of profit.
The morale of the story is that once you endeavour to go green, you can find ways to adapt and grow your business that also enable you to help the environment, along with other stakeholders.
How Can You be Eco-Friendly?
The three R’s of solid waste management can guide you both at home and as a business owner:
Reduce – order enough – not excess, cut down on non-recyclable packaging;
Reuse – reusable items such as coffee keep-cups, shopping bags and washable face masks instead of disposable ones;
Recycle – fortunately there are very few materials on earth that cannot be recycled. Make use of any dedicated recycling bins available instead of throwing everything in the general waste bin.
Top Eco-Friendly Materials Available from VMA Promo:
Bamboo is the fastest growing plant on earth; it will grow to full size in 3 to 4 months. Its robustness makes it suitable for a variety of products, from small items to entire homes. Bamboo is strong and lightweight at the same time, and its fibres are naturally anti-bacterial. Bamboo trees are good for the environment as they absorb 2 times more carbon dioxide than other trees, while its strong roots make the soil more stable.
Hemp is known ase an eco-friendly alternative to some of the biggest pollutants in our world. This plant thrives without the use of pesticides, requires little water, and can be used to produce biodiesel. Revolutionary materials such as hempcrete or hemp concrete are already used in a number of countries. Our selection of eco-friendly promotional products so far includes hemp caps, tote bags, and shopping bags.
Paper represent a great alternative to plastic bags and can be recycled. Swap plastic bags for paper bags like this one, which are made from biodegradable, recyclable and sustainable material and can also be personalised with your logo.
Invest in Long Lasting Promotional Products that your Clients will Love!
Choose carefully and invest in good, quality promotional products that customers will want to keep and that will last. Eco-friendly promotional products represent one of the most effective advertising methods as they make your brand visible to customers in a consistent and frequent manner, while also lasting for a long time.
Some of the more long-lasting and environmentally friendly promotional products offered by VMA promo products include our notebooks, bags, lunch boxes, wireless chargers, coasters, and stationery sets.
Here are a few of our favourite, long-lasting, practical, popular, and environmentally-conscious promotional products:
This latest umbrella design is made from strong 190T pongee canopy (100% polyester – recyclable). It has a rubber handle and weighs only 700g. We use the silk print method to put your logo on this stylish umbrella in order to promote your brand on those rainy days. A useful promo product that is both durable and practical!
This handy, double-sided golf towel features one side of polyester (400gsm) and the other side of cotton (500gsm). The towel weighs only 85g and has a maximised printing size obtained through heat-transfer printing. Production Time is 4-6 working days from approval of artwork if applicable.
Available colours include Black, Blue, Cherry, Dark Green, Green, Grey, Light Blue, Navy, Orange, Purple, Red, White, and Yellow. We also offer the option of custom-made golf towels.
A new arrival to the promotional product range, super useful and perfect for customers from all walks of life. This compact product has low energy consumption and features:
- Voice recording function;
- Camera selfie function;
- Effective range up to 20m;
- Logo printing (silk printing or digital printing).
Another useful product that customers can actually use!
Swap your plastic bag for our super versatile and eco-friendly bamboo bag. This product is made from bamboo, one of the world’s fastest growing plants. Bamboo is a renewable and biodegradable resource and has a lower environmental impact compared to cotton. Our largest bag’s dimensions are 500 x 400 mm, which make it perfect for everyday groceries.
Although some varieties are technically recyclable it’s time to say goodbye to the single-use coffee cup, and here’s why: The environmental impact of this common item is devastating. Every year we use roughly 16 billion disposable coffee cups. The problem is they are made from hard-to-recycle materials, such as Styrofoam, polyethylene, or polypropylene. They end up in the landfill and represent a huge source of waste.
Even paper cups are bad for the environment as they are lined with polyethylene, a plastic functioning as a moisture barrier. These paper cups are notoriously difficult to recycle.
You can help put an end to this environmental menace and encourage your customers to do the same by switching to reusable travel mugs. Our 350 ml coffee mug is made from silicone and glass and is large enough to load you up with caffeine every morning. Even if you aren’t a coffee fan they are suitable for most beverages – both hot and cold. Offer it to your customers as a promotional product worth keeping and convince them you are a brand worth remembering.
Bottled water is safe and convenient, but it doesn’t come without some major problems:
- People worldwide buy more than 1 million plastic bottles a minute;
- It is expensive (you will realise this if you do the math and find out how much you spend on bottled water every year);
- It has a significant environmental impact as it uses lots of energy to manufacture, transport, and refrigerate;
- Not enough PET plastic drink plastic are recycled – Australia, for instance, only recycles 36% of these bottles;
Reusable water bottles help you stay hydrated while having a reduced environmental impact. Help your clients reach the recommended 8 glasses of water intake every day with our 800ml stainless steel water bottle. By providing your clients with this durable, long-lasting and reusable water bottle, made from quality stainless steel with a screw top lid for secure closure. It can store both hot and cold drinks and is available in the following colour options: silver, black, navy blue and maroon.
This eco-friendly promotional products lunch box is one of our most useful eco-friendly promotional products as it enables you to keep food fresh on the go. Knife, fork, and spoon retained in the middle compartment so you can avoid single-use cutlery. The Stax lunch box is made from a 50/50 mix of wheat fibre and BPA-free polypropylene. It has two compartments allowing you to separate your meal. It is even suitable for reheating food in the microwave oven!
Contact VMA Promo today for the highest-quality promotional products at the best prices. We source products directly from the factory, which enables us to support your business with competitive prices. For quicker turn around we can source your products from local suppliers. However you choose to promote your business, VMA Promo has the product for you!